New technology changes users’ TV behavior and this requires new thinking. We help our clients to envision the future, to formulate new concepts and business models and set out the roadmap for a successful second screen strategy.


Our technical as well as conceptual creativity make us a preferred partner for customized second screen applications for any TV format or genre. We know what works and doesn’t! We build, deploy, test and optimize to create value through user engagement and monetization.


PlaytoTV is the most sophisticated, robust and massive participation platform. Allowing real-time interactivity with instant feedback to TV. Our PlaytoTV platform has run more interactions for more shows than any other company.


Interview by Colin Dixon

Our very own Jeroen Elfferich was interviewed by Colin Dixon during NAB in Las Vegas. Jeroen explains how Ex Machina’s new PlayNow platforms allows you to instantly turn any show – live and on-demand – into an interactive experience and why this matters. With PlayNow it has never been easier to make TV content engaging and interactive. […] More

Meet Ex Machina at TV of Tomorrow 2016 in San Francisco

TV of Tomorrow in San Francisco is the global gathering for executives, technologists and creatives working in the Interactive and Multiplatform Television industry/community. Ex Machina is part of the conference and Jeroen Elfferich will take the stage for “The 5 Minute Defense” in which a domain expert defends a contentious statement. We also look forward to the other […] More

Meet The Ex Machina Group At NAB From 16-21 April

Meet the The Ex Machina Group at NAB from 16-21 April in Las Vegas at booth #SL9016 (Amazon Pavilion). PlayToTV and Multiscreen projects We will show the latest innovation and projects on the PlayToTV platform for multiscreen mass participation. If you’re planning to launch a new format, TV show or live project that involve massive live […] More

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