New technology changes users’ TV behavior and this requires new thinking. We help our clients to envision the future, to formulate new concepts and business models and set out the roadmap for a successful second screen strategy.


Our technical as well as conceptual creativity make us a preferred partner for customized second screen applications for any TV format or genre. We know what works and doesn’t! We build, deploy, test and optimize to create value through user engagement and monetization.


PlaytoTV is the most sophisticated, robust and massive participation platform. Allowing real-time interactivity with instant feedback to TV. Our PlaytoTV platform has run more interactions for more shows than any other company.


Meet The The Ex Machina Group At NAB From 16-21 April

Meet the The Ex Machina Group at NAB from 16-21 April in Las Vegas at booth #SL9016 (Amazon Pavilion). PlayToTV and Multiscreen projects We will show the latest innovation and projects on the PlayToTV platform for multiscreen mass participation. If you’re planning to launch a new format, TV show or live project that involve massive live […] More

Interview Jeroen Doucet

We are sitting down with Jeroen Doucet today. Jeroen is Managing Director at ComingNext.TV, part of Ex Machina Group. More

Looking back, looking forward!

Looking back What did we get up to in 2015?  A selection of projects we did in 2015: Play along show”What Do I Know?” was released in its 7th market, brand new daily game show QuizMaster was launched, “The Voice” HomeCoach app went from interactive strength to strength around the globe, breakthrough live entertainment format“Don’t Ask […] More

  • "Several other ingredients that can increase user commitment." Read our interview with senior developer Ramon: ,
  • RTL4’S huge play along success: "Weet Ik Veel?!" reached the 2 million downloads, read more: ,
  • Why does TV continues to thrive when print, music and movie media do not? ,

Event Calendar

There are no events to display