Ex Machina has created a solution to transform how TV, social networks, games and brands can bring real-time excitement. Interactive entertainment, the synchronous way. PlayToTV is greater than the sum of Ex Machina parts: Multiplayer, Massive Scale, Cross Platform, Community, Social Integration and Synchronization.



The Story

Social, Fun, Massive and Loyal

PlayToTV is our solution for broadcasters, game publishers, media companies and advertisers, offering people a massive, engaging, playful and social experience to play along with scheduled events such as:

  • TV programs
    • Game shows
    • Audition shows
    • Reality TV
    • Sports TV
    • Debate & Talk shows
  • Live Games & Sports
  • In– & Outdoor events
  • Corporate events & Conferences

With this solution Ex Machina takes interactivity and information distribution to the next level: social, fun, massive, loyal and sticky.

Online Management Tool: Director Client

The Director Client is a web-based tool which enables the (live) online management of all content, games, scheduling, synchronization, tournaments, score lists, user statistics, payments, communities and newsletters. The Director Client is an integral part of our PlayToTV offering.

Revenue Opportunities

  • Targeted online ads
  • Synchronized interactive ads for broadcast
  • E-commerce
  • Lead Generation & Community
  • Premium & Freemium gameplay