Interactions & technologies

PlayNow! includes a continuously expanding set of ready-to-use components that can be used to push content and manage all sorts of structured, timeline based interactivity. With these building blocks an optimal second screen experience can be created for any show.


From viewers to users, from data to content

PlayNow!’s dashboard stores, reports and visualizes show-specific and overarching channel data. Relevant statistics are available both in real time as well as aggregated over time. With an ‘always-on, always available’ second screen platform, TV companies can increase their commercial effectiveness across shows, while offering users a familiar environment as they explore new content and ways to interact.